Way out west

The Way Out West festival is a Scandinavian festival in two parts: during the day the atmosphere is family and friendly. Music from all over the world is played on stages in a park. Then when the night falls, the party continues for the major people, in the clubs of the city of Gothenburg. The rest of the event is called Stay Out West.

For the digital communication of this event which wants to be 100% vegan and open to all, I based my creation on two fundamentals: the friendly and inclusive universe which emerges as well as the distinction between the Way Out West and the Stay Out West.

Feel free to watch the website demo to better understand the meaning:

https://youtu.be/DgaYyITGgdM